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When you choose your own shampoo, it’s not — or shouldn’t be — without considering factors like hair type and skin sensitivity. The same is true when shopping for a dog shampoo, according to the experts we spoke with. From delicate skin to high-shed coats, every dog has unique needs that, along with the purpose of any bath, should inform your search for a shampoo, explains veterinarian Dr. Liz Bales. “Is your goal to wash off the mud they just rolled in? Do they have a bacterial infection you need to control? Are they itchy? Do they have fleas? Do they smell bad? All these problems require different shampoos,” Bales says. In speaking to her and four other vets and groomers, we heard from many